Many people are uncertain about shopping online due to the increase in identity theft and cyber crime. Simply applying trust and verification seals is no longer enough to convince the customer the site is indeed secure and trustworthy. Thankfully, there are several other steps you can do to boost your customer's online shopping confidence and show you take their privacy seriously.

The amount of trust people have with businesses they deal with everyday has declined an average of 14%, from a survey of 15 different industry groups by Better Business Bureau (BBB). Nearly 75% of those surveyed responded that companies should just "do a better job of delivering on their promises" and "stand behind their advertising." Whilst the Internet is instant, companies who fail to 'practice what they preach' will be discovered really fast.

Industry groups and associations that have high standards of ethics and values are excellent to join. Displaying your membership details prominently on your website will greatly increase your customer's trust...Read More